Tag: saas

Using Video to Increase Customer EngagementUsing Video to Increase Customer Engagement

<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/iStock_000017224054XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Target your customers" /></p><p>It’s becoming increasingly clear that one of the best ways to get and maintain <a title="The Power of Measuring Customer Engagement"

Lifecycle Email Marketing: A PrimerLifecycle Email Marketing: A Primer

<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/iStock_000015269453XSmall.jpg" class="attachment-224x137 wp-post-image" alt="EMail Marketing" /></p><p>At first glance, “lifecycle email marketing” looks like three nearly-unrelated words stirred haphazardly together into a lukewarm buzzword hash. But appearances can

Building Smart Conversion Metrics For Freemium Business ModelBuilding Smart Conversion Metrics For Freemium Business Model

<p><img width="224" height="126" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Screen-Shot-2012-05-15-at-10.11.51-AM.png" class="attachment-224x137 wp-post-image" alt="Screen Shot 2012-05-15 at 10.11.51 AM" /></p><p>How do you grow from trial to paying users? The <a title="6 Steps to Boost Sales with Freemium

6 Surefire Tips to Retain & Grow Customers6 Surefire Tips to Retain & Grow Customers

<p><img width="162" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Totango-Zendesk-Webinar-Slides-Print-Screen.png" class="attachment-224x137 wp-post-image" alt="Totango-Zendesk Webinar-Slides Print Screen" /></p><p>Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of <a title="Zendesk Website"

Engagement Technique: Are you a Mad Man or a Math Man?Engagement Technique: Are you a Mad Man or a Math Man?

<p><img width="183" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Anneke-Seley.png" class="attachment-224x137 wp-post-image" alt="Anneke Seley" /></p><p>During <a title="Sales 2.0" href="http://www.sales20conf.com/" target="_blank">Sales 2.0</a>, I’ve met <a title="Anneke Seley" href="http://www.linkedin.com/in/annekeseley" target="_blank">Anneke Seley</a>, Founder of <a href="http://www.phoneworks.com">Phoneworks</a> and author of

Chief Customer Officers Boost Customer EngagementChief Customer Officers Boost Customer Engagement

<p><img width="130" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Chief-Customer-Officer-iStock_000012036741XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Chief Customer Officer" /></p><p>I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your

Totango Accelerates Revenues for Engine Yard CustomersTotango Accelerates Revenues for Engine Yard Customers

<p><img width="83" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/engine_yard_logo-183x300.jpg" class="attachment-224x137 wp-post-image" alt="Engine Yard Logo" /></p><p>The Totango team is excited to announce its participating in the Engine Yard’s add-ons program.<br /> Engine Yard is the leading