Who doesn’t like it when the bar tender pours an extra glass of fine wine ‘on the house’?
Every time it happens to me, my emotional attachment to the establishment grows, and it makes it that much more likely that I’ll visit again.
I tend to have the same feelings when I receive monthly […]
One of the first things that grabs people’s attention when they begin using SaaSPulse is our real time User Activity Stream.
As one of our beta customer recently put it:
“I’m already getting addicted to watching the real-time activity stream. Very Nice!”
There is something powerful about seeing the flow of customers’ activities on the […]
The phrase in the title is not original, I admit. (The original discussion is about the future of internet marketing and advertising, see here) Hiring great people and building great teams is not trivial. However, there is one very simple rule I follow about hiring  great talents: good people like to work with good people! […]
Sales and marketing departments in SaaS companies share a dream: A trial flood. A well-lubricated acquisition funnel that generates an endless, fast-paced stream of new trial users on their way to becoming happy customers.
But what happens once the trial flood begins?
Often, the dream becomes a nightmare as the organization tries to figure out […]
We didn’t let the festivities of the new year slow us down too much and just released a new version of the SaaSPulse application.
We are particularly excited about this update because it includes a new application module, created to address a critical need of our beta-customers: Staying focused on important customers and the issues […]
Earlier today we released a new version of our service for all beta customers.
Login here
Highlights:
– Customer Overview: Review a segmented list of customers and trials accounts. – Customer Details: Customer panel summarizing key account, contract and usage data.
Customer Overview
We’ve changed the Customer Overview screen to make […]
SaaS forever changes how software is developed and delivered to customers. This shift is well understood, frequently discussed and represents a major shift in the way software is built by vendors of all sizes.
Often less discussed is the impact the service model has on the way software is sold.
In our discussions with SaaS […]
We are a small team of engineers and business folks that have been living and breathing Web based software (SaaS) for many years. Through our own experience we’ve learned that building a successful SaaS business is hard.
Acquiring customers is hard. Retaining customers is hard. Helping customers successfully adopt and use your great software and […]
Getting a good product visual design is not a trivial task neither working with graphic designers. The product design progresses over time as more learning is being added, while changes needs to implemented fast. When I first started to interview free-lance designers and designer firms to work with us at Totango I didn’t know a […]
I assume you understand the term MVP and the value of putting the minimal set of functionality in front of customers in order to get as much feedback as possible. If not, please have a look at this presentation and come back once you’re done. Most people don’t argue with MVP principles, however some people […]