6 Surefire Tips to Retain & Grow Customers

Totango-Zendesk Webinar-Slides Print Screen

Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of Zendesk.

In the webinar I gave 3 tips on how we accelerate revenue throughout the customer lifecycle and how […]

Chief Customer Officers Boost Customer Engagement

Chief Customer Officer

I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your team to customer success can significantly boost customer engagement, increase customer retention and ultimately grow customer lifetime value.

We have given the Jeanne Bliss book to several of our clients. We have also written […]

The Power of Measuring Customer Engagement

Mark Kofman-300mg

Talking about Customer Engagement, there are many metrics that could show a user engagement level, i.e. user are considered to be higher engaged if they refer your app to other potential user. Another example would be for returning users – users are more committed to your app if they keep coming back […]

What is the Connection between Lifecycle Marketing and Automated Nurturing?

Robot and a Human Hand

Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately.

Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads […]

How Zendesk and CloudBees Increase their User Engagement

SandHill Logo

Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing <a title="How […]

Are You Engaging New Trials in Their Evaluation?

Evaluating Trials

We recently published a study that proves through big-data analysis what many people already know:

Users that are actively engaged a few days into their trial are much more likely to convert to paying customers.

4x times more likely, to be exact. (more details)

This is a great signal for SaaS […]

Successful Lifecycle Marketing through Innovative Marketo & Totango Integration

Marketo Logo

We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers).

Combining the capabilities of Marketo with Totango leads to the automatic customization of content, timing and type of Lifecycle Marketing campaigns targeted at existing customers.

Account nurturing should not stop when a customer buys from you. On […]

2 Important SaaS Businesses Studies

SlideShare-SnapShot

We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million businesses during the trial phase and post purchase phase <a title="2012 SaaS Customer Engagement Benchmark […]