Category: user behavior

The Power of Measuring Customer EngagementThe Power of Measuring Customer Engagement



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Mark-Kofman-300mg-Vimeo.png" class="attachment-224x137 wp-post-image" alt="Mark Kofman-300mg" /></p><p>Talking about <a title="David Skok's post" href="http://www.forentrepreneurs.com/customer-engagement/" target="_blank">Customer Engagement</a>, there are many metrics that could show a user engagement level, i.e. user

Understand Customer Behavior in Your Trial PeriodUnderstand Customer Behavior in Your Trial Period



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/Tracy-Kaufman-Cloud9.jpg" class="attachment-224x137 wp-post-image" alt="Tracy Kaufman Cloud9" /></p><p>Today I’m going to share another interview with Tracey Kaufman, VP of Customer Experience at <a title="Cloud9 Website" href="http://www.cloud9analytics.com/" target="_blank">cloud9</a>.</p> <p>Tracey

3 Ways to do Cohort Analysis on SaaS Churn3 Ways to do Cohort Analysis on SaaS Churn



<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/10/iStock_000016745945XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Ways to do Cohort Analysis on SaaS Churn" /></p><p>Last week, <a title="Jason Cohen" href="http://blog.asmartbear.com/jason-cohen" target="_blank">Jason Cohen</a> wrote a very comprehensive blog on software-as-a-service churn: