Category: SaaS Marketing

6 Surefire Tips to Retain & Grow Customers6 Surefire Tips to Retain & Grow Customers



<p><img width="162" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Totango-Zendesk-Webinar-Slides-Print-Screen.png" class="attachment-224x137 wp-post-image" alt="Totango-Zendesk Webinar-Slides Print Screen" /></p><p>Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of <a title="Zendesk Website"

Totango Recognized for Revenue Performance ExcellenceTotango Recognized for Revenue Performance Excellence



<p><img width="132" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/REVVIES_finalist.png" class="attachment-224x137 wp-post-image" alt="REVVIES_finalist" /></p><p>Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo!</p> <p>We are super excited! See an

6 Sure Fire Tips to Retain and Grow Customers6 Sure Fire Tips to Retain and Grow Customers



<p><img width="166" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/zendesk-logo-e1291107356736.jpg" class="attachment-224x137 wp-post-image" alt="zendesk-logo-e1291107356736" /></p><p>In the week that we also announced integration with Zendesk (see below), I wanted to remind you of the “<a title="Zendesk-Totago Webinar" href="http://mkto-o0091.com/track?type=click&enid=bWFpbGluZ2lkPXRvdGFuZ28yQmV0YWN1c3QtMTEyMy0zNjktMC00NS1wcm9kLTQwJm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9NDAmc2VyaWFsPTEyOTkxNjkzNzQmZW1haWxpZD15aWZhdEB0b3RhbmdvLmNvbSZ1c2VyaWQ9MTAwNDEyNi0zMiZleHRyYT0mJiY=&&&http://www.zendesk.com/support/webinar/6-sure-fire-tips-to-retain-grow-customers?mkt_tok=3RkMMJWWfF9wsRonuq7KZKXonjHpfsX56+wpWKWwlMI/0ER3fOvrPUfGjI4FSdQhcOuuEwcWGog81ANMG+6Sc9I=" target="_blank">6

What is the Connection between Lifecycle Marketing and Automated Nurturing?What is the Connection between Lifecycle Marketing and Automated Nurturing?



<p><img width="202" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/Robot-Hand-iStock_000017746248XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Robot and a Human Hand" /></p><p>Reading <a title="Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle" href="http://blog.marketo.com/blog/2012/03/love-every-lead-4-ways-marketing-automation-benefits-the-sales-cycle.html" target="_blank">Fergus Gloster’s post</a> on

3 Steps to Lifecycle Marketing Success3 Steps to Lifecycle Marketing Success



<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/03/SendEmails-Lifecycle-iStock_000006697125XSmall.jpg" class="attachment-224x137 wp-post-image" alt="SendEmails-Lifecycle" /></p>Introduction <p>Congratulations, as a marketing professional you’ve successfully recruited a qualified customer base: people who audited your product and ultimately chose you above

Are You Engaging New Trials in Their Evaluation?Are You Engaging New Trials in Their Evaluation?



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/03/Evaluating-Trials-iStock_000018704413XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Evaluating Trials" /></p><p>We recently published a <a href="http://www.slideshare.net/totango/2012-saa-s-customer-engagement-benchmark">study</a> that proves through big-data analysis what many people already know:</p> <p>Users that are actively engaged a

Top 6 Quotes on Software-as-a-Service Sales and MarketingTop 6 Quotes on Software-as-a-Service Sales and Marketing



<p><img width="224" height="108" src="http://www.totango.com/blog/wp-content/uploads/2012/03/New_SaaS_U_logo.jpg" class="attachment-224x137 wp-post-image" alt="SaaS University" /></p><p>I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of