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Presenting – the SaaS Resource Center

By Guy Nirpaz March 15, 2012

Resource Center Screen Shot

This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center!

The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current these days in the SaaS industry and I believe this knowledge base would assist many beginners as well as veterans in this industry to learn on new trends in their fields.

Resources Print Screen

Here are the categories the Resource Center approaches:

  1. SaaS Best Practices – Will consist our latest SaaS business models and SaaS best practices and is updated with the hottest topics facing SaaS software and Cloud app vendors today.
  2. SaaS Sales Tips – B2B sales tips on different sales models such as low touch or zero touch, sales metrics and the best practices to build the ultimate sales machine.
  3. Lifecycle Marketing – Drive the usage and adoption of your application and maximize customer lifetime value. Nurture existing customers based on their specific needs and wants and their use of your application.
  4. Customer Analytics – Perform customer, conversion, cohort, funnel, usage or churn analysis. Discover how big data and customer intelligence can increase SaaS revenues.
  5. Free Trial & Freemium – Free trial tips, benchmarks and best practices and the way to optimize trial conversion and freemium conversion.
  6. Customer Engagement – Increasing customer/user engagement and customer lifetime value and reduce churn through lifecycle marketing and other techniques.
  7. Customer Retention – New strategies to increase customer lifetime value and reduce churn for SaaS businesses, how to identify customers at risk and how to implement customer retention strategies.

If there is a topic that we haven’t addressed and you think is worth mentioning, please don’t hesitate to comment on this post with the subject and we promise to consider it.

Also, if you’d like to guest-post in one of our categories, please feel free to contact me through this form and I’ll get back to you as soon as possible.

Cheers,
–Guy