3 Big Ideas for Software-as-a-Service Customer Success

big ideas for saas

I was on a super exciting panel at the All About The Cloud conference in San Francisco this week: “the Power of the Customer”.

Here are 3 predictions for the future that were discussed on the panel:

1. All SaaS companies will use predictive customer analytics. Measuring and optimizing customer lifetime value was a big topic. […]

New Customer Health Dashboard to Easily Monitor Customer Success

Success Graph

The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies of all kinds track and manage overall user happiness at a glance (Read Press Release).

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6 Steps to On Boarding Software-as-a-Service Customers

Customer Engagement Funnel

It is more critical than ever to make sure customers get started and find value during the first days, weeks and months after signing up for your SaaS service. Customers sign up long before they start paying you and only if they see value, month in month out, […]

Customer Engagement for a SaaS Land & Expand Strategy

PBWorks

I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share.

As you know, I declared more than once that the customers are kings which means companies should be able to understand their customers behavior and trends […]

Evolving from Document System to Engagement System

aiim Interview

Here is the additional interview promised from the Enterprise 2.0 Conference.
This time Jessie Wilkins, Director System Engagement for aiim speaks about how will the future of the enterprise information management will look like.

As mentioned a lot in this blog, nowadays the customers […]

3 Outright Strategies to Improve SaaS Customer Success

Outright Image

Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting edge businesses with free trial or freemium business models while here. Today I caught up with Laura Messerschmitt, VP Marketing at Outright. Outright helps small businesses […]

Joel York: Why to Measure Customer Engagement in SaaS?

Why and How to Measure Customer Engagemetn in SaaS?

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products.

A quick recap …

The good old sales process according to Joel

“The process went something like this: […]