Category: RC-SaaS Customer Analytics

Top-of-Funnel StrategyTop-of-Funnel Strategy



<p><img width="184" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/11/HubSpot1.png" class="attachment-224x137 wp-post-image" alt="HubSpot Tip" /></p><p>Another tip from VP sales at <a title="HubSpot Website" href="http://www.hubspot.com" target="_blank">Hubspot</a> Mark Roberge at the <a title="Sales 2.0 Webiste" href="http://www.sales20conf.com/SocialMedia2012/" target="_blank">Sales 2.0</a>

Using Customer Analytics to Increase Revenues of SaaS BusinessUsing Customer Analytics to Increase Revenues of SaaS Business



<p><img width="184" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/10/presentation.jpg" class="attachment-224x137 wp-post-image" alt="Presentation: Using customer analytics to increase saas revenue" /></p><p>This week I was attending the <a title="Business of Software Workshop" href="http://blog.businessofsoftware.org/2011/09/hi-ho-hi-ho-it-is-off-to-the-bos-workshops-you-go-workshop-timetable-sign-up-now-live.html" target="_blank">Business of Software Workshop</a>

Survey Results: Which Metrics are Key to SaaS Executives?Survey Results: Which Metrics are Key to SaaS Executives?



<p><img width="224" height="122" src="http://www.totango.com/blog/wp-content/uploads/2012/02/Blog-Image.gif" class="attachment-224x137 wp-post-image" alt="Pie Image" /></p><p>As part of my effort to create the <a title="SaaS Executive Dashboard" href="http://www.totango.com/saas-dashboard" target="_blank">SaaS Executive Dashboard</a>, which helps executives to put together