Mark recommends on keeping the top-of-funnel as wide as possible and worry about the filtering and the quality further down at the funnel.
Most companies don’t know what type […]
Interview to DreamSimplicity.com
Thanks so much to Matt Childs for giving me an opportunity to tell the Totango story on DreamSimplicity.
Matt and I met each other on a very nice day at San Francisco and conducted this interivew which is actually about Totango’s core believes.
Here are the main points from the […]
As part of my effort to create the SaaS Executive Dashboard, which helps executives to put together their business metrics for SaaS on a single page and track them, I’ve online surveyed 522 executives at SaaS companies. The survey compiles the list of metrics that matter most to SaaS Executive.
Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time.
This is often referred to as the ‘sales and marketing machine’ – a […]
Who doesn’t like it when the bar tender pours an extra glass of fine wine ‘on the house’?
Every time it happens to me, my emotional attachment to the establishment grows, and it makes it that much more likely that I’ll visit again.
I tend to have the same feelings when I receive monthly […]