Introducing the Totango iOS API

iPhone-iPad

We’re pleased to release a new Totango integration package for iOS developers. Now you can easily instrument your iPhone and iPad applications with Totango, making it easier than ever to see how users are engaging and interacting with your mobile apps and answer questions such as:

– Which of my users are using our mobile app on a regular basis
– What are the most common functions used
– What impact does this have on conversion to premium plans or churn

The package is completely open source and is available on github. It takes just a few minutes to get your mobile app instrumented and running. Give it a try!

Product Update: New Application Skin

I Like it - Thumb up

We’re always looking for ways to make Totango simpler to navigate, to ensure the interface doesn’t interfere with the main reason you visit it: being smarter in how you manage customer engagement.

We made a few changes to our applications framework which include:

  • The “Settings” portion of the application are now integrated into the main navigation tree
  • New sub-menus under the dashboard section where you can find your realtime, lifecycle and customer-health dashboards
  • A cleaner page canvas with more whitespace that helps the content stick out

Login and check it out. We hope you like it!

Customer Health Dashboard

Success Graph

Today, we’re excited to announce a major new functionality in Totango.

The Totango Customer Health Dashboard – A unique way to know, track and proactively manage customer health.

It’s the ultimate tool for Customer Success staff and anyone else in the organization taking an active role in reducing churn, increasing adoption and customer happiness.

If you are all setup with Totango, you can login to see it live.

Break down of accounts by health

Breakdown of your paying customers into Good, Average and Poor health Categories

 

 

Quickly find your best customers and those requiring the most attention

 

Track trends and know if your customers’  are doing better (yay) or worse (oh oh) over time.

Segment your customer base and see how each group is doing

 

A Healthy customer base is the main ingredient of a successful SaaS business.  You can now use Totango to keep yours in mint condition!

* Learn more in the Customer Health Feature Guide

* Log into your Customer Health Dashboard on Totango

* Not a Totango user yet?  Signup here today!

Realtime Stream now under Dashboards

Application touch logo

We restructured the Totango application’s main navigation to make it easier to find stuff and to accommodate for some exciting functionality that is coming really soon.

The Realtime tab is now under the Dashboards tab, along side the Lifecycle dashboard.

This approach will soon be extended with additional Dashboards, each providing a different birds eye view into engagement data.

 

Are You Engaging New Trials in Their Evaluation?

Evaluating Trials

We recently published a study that proves through big-data analysis what many people already know:

Users that are actively engaged a few days into their trial are much more likely to convert to paying customers.

4x times more likely, to be exact. (more details)

This is a great signal for SaaS sales teams that want to identify the accounts that are most likely to convert, but it is also very helpful for marketing and product teams.

Marketing: Relevant, qualified and nurtured new trials are more likely to be engaged once they begin their trial.

Product: A better, clearer and smoother first user experience, increases the amount of trial accounts that actually go through the evaluation.

The question so far has been how to systematically measure the ratio of engaged trials with your offering?

We are pleased to release a new Totango Executive Report which does just that:

Engaged Evaluation (Totango users: View here for your customer base)

A month by month analysis of the percentage of trial accounts that are engaged in their evaluation. Engaged accounts are those that have at least 3 days of active usage during their first two weeks of trial.

Engaged Evaluation Chart in Totango
What you can learn from this report?

The percentage of engaged evaluations is simultaneously an indicator of the quality of the incoming leads and of the first-user-experience your application delivers. For an established business, you should expect at least 20% engaged evaluation, ideally reaching 50% or more.

Monitor this metric on a month by month basis and take actions in marketing, sales or product onboarding to maintain a high ratio of engaged  evaluations.  To assess leads, you can also break down this information by Source Campaign, in order to identify which marketing campaign are generating the most engaged leads.

 

Totango User: See this live for your customer base

Not a Totango customer yet?: Signup for a free trial or contact us to talk.

Product Update: Executive Reports

Totango Executive Reports

We are super excited to introduce the new reporting module to Totango. Use it to get a highlevel view on key engagement, conversion and customer-churn data. It’s an easy way to keep track of progress and identify areas for improvement.

 

Some of the insights you can get from Totango Executive Reports

  • Learn what activities are engaging your accounts and users
  • Monitor conversion rates on a week-by-week cohort basis
  • Cancellation Lifetime: How long before users typically cancel their subscription?

Any Many More!

Check them out in Totango, review the documentation and send us feedback!

Product Feature: Account Junk List

We’ve just released a new feature to help you keep your data clean and tidy. The Account Junk List allows you to clean out any accounts that were created in Totango by error, be it an integration glitch, test data, or any other phantom accounts that do not represent real users and are skewing your data.

Once an account is added to the Junk list:

  • Their data will be deleted
  • Any future activity data for them will be ignored
  • They will be excluded from aggregated data reports

To add accounts to your junklist, click “Add To Junk” on any account profile page, or use the Junk list page.

– Enjoy