Building Smart Conversion Metrics For Freemium Business Model

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How do you grow from trial to paying users? The freemium business model is popular with many cloud-based companies but depending on company size, the user experience for trial users is different […]

Engagement Technique: Are you a Mad Man or a Math Man?

Anneke Seley

During Sales 2.0, I’ve met Anneke Seley, Founder of Phoneworks and author of Sales 2.0.

Anneke was presenting there about the modern ways to sell a thought, a product or a concept to your executive team or your board and anticipate what is going to make […]

Improve Trial Conversion – Focus, Filter and Analyze your Data

Adon Rigg

Do you know how it is that your company gets more and more leads then your sales people can handle but it’s still won’t justify hiring another sales person for your team?

Well, in many cases it’s just the case that your sales people need a “small push” that would help them understand which leads […]

2 Important SaaS Businesses Studies

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We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million businesses during the trial phase and post purchase phase <a title="2012 SaaS Customer Engagement Benchmark […]

SaaS Metrics Vision Chart

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How well are SaaS businesses seeing their conversion metrics?

By definition, SaaS companies should be able to see their critical usage metrics clearly and easily – in real time.
However, in practice many companies are experiencing blurry metrics that don’t provide a clear picture for their trial and conversion performance. Use our infographic to […]

Is there a Pattern for the Free to Paid User?

Charles Hudson Bionic Panda

This week, I’ve interviewed Charles Hudson, CEO and Co-Founder of Bionic Panda Games about how he uses analytics system to increase free to paid conversion.
Charles indicates that they’re trying to find a pattern of the paying […]

3 Outright Strategies to Improve SaaS Customer Success

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Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting edge businesses with free trial or freemium business models while here. Today I caught up with Laura Messerschmitt, VP Marketing at Outright. Outright helps small businesses […]