Category: metrics

Building Smart Conversion Metrics For Freemium Business ModelBuilding Smart Conversion Metrics For Freemium Business Model



<p><img width="224" height="126" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Screen-Shot-2012-05-15-at-10.11.51-AM.png" class="attachment-224x137 wp-post-image" alt="Screen Shot 2012-05-15 at 10.11.51 AM" /></p><p>How do you grow from trial to paying users? The <a title="6 Steps to Boost Sales with Freemium

Engagement Technique: Are you a Mad Man or a Math Man?Engagement Technique: Are you a Mad Man or a Math Man?



<p><img width="183" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Anneke-Seley.png" class="attachment-224x137 wp-post-image" alt="Anneke Seley" /></p><p>During <a title="Sales 2.0" href="http://www.sales20conf.com/" target="_blank">Sales 2.0</a>, I’ve met <a title="Anneke Seley" href="http://www.linkedin.com/in/annekeseley" target="_blank">Anneke Seley</a>, Founder of <a href="http://www.phoneworks.com">Phoneworks</a> and author of

Customer Success as a Main MetricCustomer Success as a Main Metric



<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/Customer-Success-iStock_000014287900XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Customer Success" /></p><p>Today I talked to Dave Boyce, the CEO of <a title="Fundly Website" href="http://fundly.com/" target="_blank">Fundly</a> to hear his angle about Customer Success.</p> <p>Fundly

Is there a Pattern for the Free to Paid User?Is there a Pattern for the Free to Paid User?



<p><img width="183" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/Charled-Hudson-Bionic-Panda.jpg" class="attachment-224x137 wp-post-image" alt="Charles Hudson Bionic Panda" /></p><p>This week, I’ve interviewed Charles Hudson, CEO and Co-Founder of <a title="Bionic Panda Games Website" href="http://bionicpandagames.com/" target="_blank">Bionic Panda Games</a> about