Category: Marketing

Totango Recognized for Revenue Performance ExcellenceTotango Recognized for Revenue Performance Excellence



<p><img width="132" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/REVVIES_finalist.png" class="attachment-224x137 wp-post-image" alt="REVVIES_finalist" /></p><p>Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo!</p> <p>We are super excited! See an

What is the Connection between Lifecycle Marketing and Automated Nurturing?What is the Connection between Lifecycle Marketing and Automated Nurturing?



<p><img width="202" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/Robot-Hand-iStock_000017746248XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Robot and a Human Hand" /></p><p>Reading <a title="Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle" href="http://blog.marketo.com/blog/2012/03/love-every-lead-4-ways-marketing-automation-benefits-the-sales-cycle.html" target="_blank">Fergus Gloster’s post</a> on

3 Steps to Lifecycle Marketing Success3 Steps to Lifecycle Marketing Success



<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/03/SendEmails-Lifecycle-iStock_000006697125XSmall.jpg" class="attachment-224x137 wp-post-image" alt="SendEmails-Lifecycle" /></p>Introduction <p>Congratulations, as a marketing professional you’ve successfully recruited a qualified customer base: people who audited your product and ultimately chose you above

Are You Engaging New Trials in Their Evaluation?Are You Engaging New Trials in Their Evaluation?



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/03/Evaluating-Trials-iStock_000018704413XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Evaluating Trials" /></p><p>We recently published a <a href="http://www.slideshare.net/totango/2012-saa-s-customer-engagement-benchmark">study</a> that proves through big-data analysis what many people already know:</p> <p>Users that are actively engaged a

Top 6 Quotes on Software-as-a-Service Sales and MarketingTop 6 Quotes on Software-as-a-Service Sales and Marketing



<p><img width="224" height="108" src="http://www.totango.com/blog/wp-content/uploads/2012/03/New_SaaS_U_logo.jpg" class="attachment-224x137 wp-post-image" alt="SaaS University" /></p><p>I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of

Customer Engagement for a SaaS Land & Expand StrategyCustomer Engagement for a SaaS Land & Expand Strategy



<p><img width="183" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/11/PBWorks.png" class="attachment-224x137 wp-post-image" alt="PBWorks" /></p><p>I’ve conducted an interview with Chris Yeh, VP Marketing from <a title="PBWorks Webiste" href="http://pbworks.com/" target="_blank">PBWorks</a> and thought it would be interesting to share.</p>