Category: Lifecycle Marketing

Lifecycle Email Marketing: A PrimerLifecycle Email Marketing: A Primer



<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/iStock_000015269453XSmall.jpg" class="attachment-224x137 wp-post-image" alt="EMail Marketing" /></p><p>At first glance, “lifecycle email marketing” looks like three nearly-unrelated words stirred haphazardly together into a lukewarm buzzword hash. But appearances can

Building Smart Conversion Metrics For Freemium Business ModelBuilding Smart Conversion Metrics For Freemium Business Model



<p><img width="224" height="126" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Screen-Shot-2012-05-15-at-10.11.51-AM.png" class="attachment-224x137 wp-post-image" alt="Screen Shot 2012-05-15 at 10.11.51 AM" /></p><p>How do you grow from trial to paying users? The <a title="6 Steps to Boost Sales with Freemium

6 Surefire Tips to Retain & Grow Customers6 Surefire Tips to Retain & Grow Customers



<p><img width="162" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Totango-Zendesk-Webinar-Slides-Print-Screen.png" class="attachment-224x137 wp-post-image" alt="Totango-Zendesk Webinar-Slides Print Screen" /></p><p>Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of <a title="Zendesk Website"

Totango Recognized for Revenue Performance ExcellenceTotango Recognized for Revenue Performance Excellence



<p><img width="132" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/REVVIES_finalist.png" class="attachment-224x137 wp-post-image" alt="REVVIES_finalist" /></p><p>Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo!</p> <p>We are super excited! See an

What is the Connection between Lifecycle Marketing and Automated Nurturing?What is the Connection between Lifecycle Marketing and Automated Nurturing?



<p><img width="202" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/Robot-Hand-iStock_000017746248XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Robot and a Human Hand" /></p><p>Reading <a title="Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle" href="http://blog.marketo.com/blog/2012/03/love-every-lead-4-ways-marketing-automation-benefits-the-sales-cycle.html" target="_blank">Fergus Gloster’s post</a> on

Communicate with your Customers from within your ApplicationCommunicate with your Customers from within your Application



<p><img width="224" height="126" src="http://www.totango.com/blog/wp-content/uploads/2012/04/CloudForce-Interview-DreamSimplicity1.jpg" class="attachment-224x137 wp-post-image" alt="CloudForce Interview DreamSimplicity" /></p>Interview to DreamSimplicity.com <p>I met Matt Childs from <a href="http://www.dreamsimplicity.com/" target="_blank">DreamSimplicity</a> again at the CloudForce 2012 event and had another opportunity

How Zendesk and CloudBees Increase their User EngagementHow Zendesk and CloudBees Increase their User Engagement



<p><img width="207" height="64" src="http://www.totango.com/blog/wp-content/uploads/2012/04/SandHill-Logo.png" class="attachment-224x137 wp-post-image" alt="SandHill Logo" /></p><p>Yesterday, the SandHill Magazine have published an article about <a title="SandHill Article" href="http://sandhill.com/article/managing-challenges-of-onboarding-saas-customers-and-converting-from-free-software-trials/" target="_blank">Managing Challenges of Onboarding SaaS Customers and Converting from

3 Steps to Lifecycle Marketing Success3 Steps to Lifecycle Marketing Success



<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/03/SendEmails-Lifecycle-iStock_000006697125XSmall.jpg" class="attachment-224x137 wp-post-image" alt="SendEmails-Lifecycle" /></p>Introduction <p>Congratulations, as a marketing professional you’ve successfully recruited a qualified customer base: people who audited your product and ultimately chose you above

Successful Lifecycle Marketing through Innovative Marketo & Totango IntegrationSuccessful Lifecycle Marketing through Innovative Marketo & Totango Integration



<p><img width="203" height="94" src="http://www.totango.com/blog/wp-content/uploads/2012/03/marketo-logo.jpg" class="attachment-224x137 wp-post-image" alt="Marketo Logo" /></p><p>We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers).</p> <p>Combining the capabilities of