Category: Interview

Building Smart Conversion Metrics For Freemium Business ModelBuilding Smart Conversion Metrics For Freemium Business Model



<p><img width="224" height="126" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Screen-Shot-2012-05-15-at-10.11.51-AM.png" class="attachment-224x137 wp-post-image" alt="Screen Shot 2012-05-15 at 10.11.51 AM" /></p><p>How do you grow from trial to paying users? The <a title="6 Steps to Boost Sales with Freemium

Engagement Technique: Are you a Mad Man or a Math Man?Engagement Technique: Are you a Mad Man or a Math Man?



<p><img width="183" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Anneke-Seley.png" class="attachment-224x137 wp-post-image" alt="Anneke Seley" /></p><p>During <a title="Sales 2.0" href="http://www.sales20conf.com/" target="_blank">Sales 2.0</a>, I’ve met <a title="Anneke Seley" href="http://www.linkedin.com/in/annekeseley" target="_blank">Anneke Seley</a>, Founder of <a href="http://www.phoneworks.com">Phoneworks</a> and author of

The Power of Measuring Customer EngagementThe Power of Measuring Customer Engagement



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Mark-Kofman-300mg-Vimeo.png" class="attachment-224x137 wp-post-image" alt="Mark Kofman-300mg" /></p><p>Talking about <a title="David Skok's post" href="http://www.forentrepreneurs.com/customer-engagement/" target="_blank">Customer Engagement</a>, there are many metrics that could show a user engagement level, i.e. user

Communicate with your Customers from within your ApplicationCommunicate with your Customers from within your Application



<p><img width="224" height="126" src="http://www.totango.com/blog/wp-content/uploads/2012/04/CloudForce-Interview-DreamSimplicity1.jpg" class="attachment-224x137 wp-post-image" alt="CloudForce Interview DreamSimplicity" /></p>Interview to DreamSimplicity.com <p>I met Matt Childs from <a href="http://www.dreamsimplicity.com/" target="_blank">DreamSimplicity</a> again at the CloudForce 2012 event and had another opportunity

How Zendesk is Successfully Utilizing Their Sales TeamHow Zendesk is Successfully Utilizing Their Sales Team



<p><img width="224" height="125" src="http://www.totango.com/blog/wp-content/uploads/2012/02/Zendesk-Zack.jpg" class="attachment-224x137 wp-post-image" alt="Zendesk-Zack" /></p><p>Today I’ve interviewed Zack Urlocker, Chief Operating Officer at <a title="Zendesk Webiste" href="http://www.zendesk.com" target="_blank">Zendesk</a>.<br /> Zendesk, is the leading cloud based help desk

CloudBees Use case – Automate Customer Engagement with TotangoCloudBees Use case – Automate Customer Engagement with Totango



<p><img width="224" height="95" src="http://www.totango.com/blog/wp-content/uploads/2012/01/CloudBees_Logo.jpg" class="attachment-224x137 wp-post-image" alt="CloudBees Logo" /></p><p>“For the first time, we have visibility into what our users are doing on our platform and can interact with them based

Customer Success as a Main MetricCustomer Success as a Main Metric



<p><img width="206" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/Customer-Success-iStock_000014287900XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Customer Success" /></p><p>Today I talked to Dave Boyce, the CEO of <a title="Fundly Website" href="http://fundly.com/" target="_blank">Fundly</a> to hear his angle about Customer Success.</p> <p>Fundly

Understand Customer Behavior in Your Trial PeriodUnderstand Customer Behavior in Your Trial Period



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/Tracy-Kaufman-Cloud9.jpg" class="attachment-224x137 wp-post-image" alt="Tracy Kaufman Cloud9" /></p><p>Today I’m going to share another interview with Tracey Kaufman, VP of Customer Experience at <a title="Cloud9 Website" href="http://www.cloud9analytics.com/" target="_blank">cloud9</a>.</p> <p>Tracey

Your Customers Success is Your Own SuccessYour Customers Success is Your Own Success



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/Tracy-Kaufman-Cloud9.jpg" class="attachment-224x137 wp-post-image" alt="Tracy Kaufman Cloud9" /></p><p>In today video post, Tracey Kaufman, VP of Customer Experience for <a title="Cloud9 Website" href="http://www.cloud9analytics.com/" target="_blank">Cloud9</a>, speaks about how a business