Building Smart Conversion Metrics For Freemium Business Model

Screen Shot 2012-05-15 at 10.11.51 AM

How do you grow from trial to paying users? The freemium business model is popular with many cloud-based companies but depending on company size, the user experience for trial users is different […]

6 Steps to Boost Sales with Freemium or Free Trial Model

theory into practice

Did you notice how business flow has changed in the past years?

Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations. The new generation users are only paying for what they need and that make SaaS […]

Freemium Friday: Roundup of B2B Freemium News

Freemium

I plan to post every Friday on interesting developments and articles on Freemium in B2B land, but we will see how long I actually keep this up

This week is a good week to start as we just signed up to participate in the first-ever Freemium meetup in San Francisco.  Three B2B Freemium gurus […]

How Zendesk and CloudBees Increase their User Engagement

SandHill Logo

Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing <a title="How […]

Presenting – the SaaS Resource Center

Resource Center Screen Shot

This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center!

The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current […]

Freemium, Free Trial and Pricing Models in 550 SaaS Companies

Pie Image

The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this trend the consumerization of B2B sales.

Totango recently conducted a research studying […]

CloudBees Use case – Automate Customer Engagement with Totango

CloudBees Logo

“For the first time, we have visibility into what our users are doing on our platform and can interact with them based on usage.”
Sacha Labourey, CEO, CloudBees Inc.

Those of you who’ve read my posts before probably know how I preach for customer success and customer value, especially in the zero-touch and low-touch sales models, […]

Best of 2011: SaaS Sales Models Tips

Tip - theory into practice

Are you running a B2B sales or inside sales organization?
Do you have a freemium or free trial in your service?
Are you considering a low or zero touch sales model to increase velocity of your sales funnel?

These modern sales models are somewhat evolutionary as the official enterprise sales model is just […]

10 Tips for B2B Sales in the Subscription Economy

Subscribe

The subscription-based economy is thriving.  Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have set it in stone.

The subscription model, like many of the B2B sales models in the SaaS industry, is all about the customers […]