How Dropbox Increases Their Customer Engagement Rate

Dropbox - Steve Bartel

Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox.

Dropbox no-touch sales model is a very good example to emphasize how important it is to increase customer value using different types of user approach activities (nurturing campaigns, application, etc.)

Those activities, if done correctly, would naturally […]

Beyond Social Business – A Definition of Customer Engagement

Customer Engagement - Shake hands

Paul Greenberg wrote a great blog this week defining Customer Engagement. I am much looking forward to his expanded paper on the topic.

Basically he writes that in 2012:

Out: Social Business and Social CRM In: Customer Engagement

What’s the difference?

Ray Wang and <a title="Dion […]

The Top 10 Things We Have Learned about Client Retention

Customer-Satisfaction-iStock_000012753624XSmall

In my last “Top 10″ series for this week, I chose to review another Jeff Bennet’s article: Top 10 Things We Have Learned about Client Retention.

Client retention is a critical component to any organization, especially for <a title="10 Tips for B2B Sales in […]

10 Tips for B2B Sales in the Subscription Economy

Subscribe

The subscription-based economy is thriving.  Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have set it in stone.

The subscription model, like many of the B2B sales models in the SaaS industry, is all about the customers […]

6 Steps to On Boarding Software-as-a-Service Customers

Customer Engagement Funnel

It is more critical than ever to make sure customers get started and find value during the first days, weeks and months after signing up for your SaaS service. Customers sign up long before they start paying you and only if they see value, month in month out, […]

Customer Engagement for a SaaS Land & Expand Strategy

PBWorks

I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share.

As you know, I declared more than once that the customers are kings which means companies should be able to understand their customers behavior and trends […]

How NOT to Sell in SaaS and Increase Paid Conversions

Offer Customer Value

So you have a product! you’ve worked so hard on making it the way you want (iteratively of course) and now you want to sell it – so how do you do that? The answer, as strange as it might sound, is that you don’t!

As I wrote in my previous post, two very […]

Top 5 Trends in Sales 2.0

Sales2.0

It was a jam packed day at Sales 2.0 in Santa Monica today. It was a great opportunity to meet with and learn from some of the brightest in the Sales 2.0 community.  I have summarized my key takeaways for Sales 2.0 leaders below:

#1 – Attract many, then focus on filtering

If […]