The Power of Measuring Customer Engagement

Mark Kofman-300mg

Talking about Customer Engagement, there are many metrics that could show a user engagement level, i.e. user are considered to be higher engaged if they refer your app to other potential user. Another example would be for returning users – users are more committed to your app if they keep coming back […]

6 Sure Fire Tips to Retain and Grow Customers

zendesk-logo-e1291107356736

In the week that we also announced integration with Zendesk (see below), I wanted to remind you of the “6 Sure Fire Tips to Retain and Grow Customers” webinar where Totango will be co-presenting with Zendesk.

The webinar will take place Tomorrow, Thursday, April 26th @ 10am PT.
If you still haven’t […]

What is the Connection between Lifecycle Marketing and Automated Nurturing?

Robot and a Human Hand

Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately.

Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads […]

Five Tips to Customer Love

Customer Success

When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more successful due to it and therefore happier. If you think about selling, chances are it won’t going to happen… […]

Communicate with your Customers from within your Application

CloudForce Interview DreamSimplicity

Interview to DreamSimplicity.com

I met Matt Childs from DreamSimplicity again at the CloudForce 2012 event and had another opportunity to share what Totango is up to lately. I wanted to share with you the interview I gave him at the show.

Full Customer Engagement Management

Totango is all about helping SaaS companies to […]

How Zendesk and CloudBees Increase their User Engagement

SandHill Logo

Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing <a title="How […]

New Customer Health Dashboard to Easily Monitor Customer Success

Success Graph

The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies of all kinds track and manage overall user happiness at a glance (Read Press Release).

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Customer Health Dashboard

Success Graph

Today, we’re excited to announce a major new functionality in Totango.

The Totango Customer Health Dashboard – A unique way to know, track and proactively manage customer health.

It’s the ultimate tool for Customer Success staff and anyone else in the organization taking an active role in reducing churn, increasing adoption and customer happiness.

If […]

Drive Adoption with Billing

Billing Adoption

Promotional discounts, credits or value-add offers can be an important part of a product launch strategy. A properly timed discount, upsell or cross-sell or “bundling” can positively change the perceived product value and dramatically impact adoption of SaaS applications.

But, making on-the-fly changes according to the dynamic needs and circumstances of customers can inherently complicate […]