Category: Customer Analytics

The Power of Measuring Customer EngagementThe Power of Measuring Customer Engagement



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/05/Mark-Kofman-300mg-Vimeo.png" class="attachment-224x137 wp-post-image" alt="Mark Kofman-300mg" /></p><p>Talking about <a title="David Skok's post" href="http://www.forentrepreneurs.com/customer-engagement/" target="_blank">Customer Engagement</a>, there are many metrics that could show a user engagement level, i.e. user

What is the Connection between Lifecycle Marketing and Automated Nurturing?What is the Connection between Lifecycle Marketing and Automated Nurturing?



<p><img width="202" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/04/Robot-Hand-iStock_000017746248XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Robot and a Human Hand" /></p><p>Reading <a title="Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle" href="http://blog.marketo.com/blog/2012/03/love-every-lead-4-ways-marketing-automation-benefits-the-sales-cycle.html" target="_blank">Fergus Gloster’s post</a> on

Successful Lifecycle Marketing through Innovative Marketo & Totango IntegrationSuccessful Lifecycle Marketing through Innovative Marketo & Totango Integration



<p><img width="203" height="94" src="http://www.totango.com/blog/wp-content/uploads/2012/03/marketo-logo.jpg" class="attachment-224x137 wp-post-image" alt="Marketo Logo" /></p><p>We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers).</p> <p>Combining the capabilities of

Top-of-Funnel StrategyTop-of-Funnel Strategy



<p><img width="184" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/11/HubSpot1.png" class="attachment-224x137 wp-post-image" alt="HubSpot Tip" /></p><p>Another tip from VP sales at <a title="HubSpot Website" href="http://www.hubspot.com" target="_blank">Hubspot</a> Mark Roberge at the <a title="Sales 2.0 Webiste" href="http://www.sales20conf.com/SocialMedia2012/" target="_blank">Sales 2.0</a>

Using Customer Analytics to Increase Revenues of SaaS BusinessUsing Customer Analytics to Increase Revenues of SaaS Business



<p><img width="184" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/10/presentation.jpg" class="attachment-224x137 wp-post-image" alt="Presentation: Using customer analytics to increase saas revenue" /></p><p>This week I was attending the <a title="Business of Software Workshop" href="http://blog.businessofsoftware.org/2011/09/hi-ho-hi-ho-it-is-off-to-the-bos-workshops-you-go-workshop-timetable-sign-up-now-live.html" target="_blank">Business of Software Workshop</a>