Category: Business Insights

Are You Engaging New Trials in Their Evaluation?Are You Engaging New Trials in Their Evaluation?



<p><img width="182" height="137" src="http://www.totango.com/blog/wp-content/uploads/2012/03/Evaluating-Trials-iStock_000018704413XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Evaluating Trials" /></p><p>We recently published a <a href="http://www.slideshare.net/totango/2012-saa-s-customer-engagement-benchmark">study</a> that proves through big-data analysis what many people already know:</p> <p>Users that are actively engaged a

Top 6 Quotes on Software-as-a-Service Sales and MarketingTop 6 Quotes on Software-as-a-Service Sales and Marketing



<p><img width="224" height="108" src="http://www.totango.com/blog/wp-content/uploads/2012/03/New_SaaS_U_logo.jpg" class="attachment-224x137 wp-post-image" alt="SaaS University" /></p><p>I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of

Is there a Pattern for the Free to Paid User?Is there a Pattern for the Free to Paid User?



<p><img width="183" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/Charled-Hudson-Bionic-Panda.jpg" class="attachment-224x137 wp-post-image" alt="Charles Hudson Bionic Panda" /></p><p>This week, I’ve interviewed Charles Hudson, CEO and Co-Founder of <a title="Bionic Panda Games Website" href="http://bionicpandagames.com/" target="_blank">Bionic Panda Games</a> about

The Top 10 Must Do’s for Young SaaS CompaniesThe Top 10 Must Do’s for Young SaaS Companies



<p><img width="137" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/12/ToDo-iStock_000017677354XSmall.jpg" class="attachment-224x137 wp-post-image" alt="To Do List" /></p><p>I declare this week as the “Top 10″ Practices week in Totango!</p> <p>After yesterday’s post on <a title="The Top 10 Requirements for

6 Steps to On Boarding Software-as-a-Service Customers6 Steps to On Boarding Software-as-a-Service Customers



<p><img width="163" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/11/Customer-Engagement-Funnel2.png" class="attachment-224x137 wp-post-image" alt="Customer Engagement Funnel" /></p><p>It is more critical than ever to make sure customers get started and find value during the first days, weeks and

When Not to Waste Your Time on a SaaS Sales ProspectWhen Not to Waste Your Time on a SaaS Sales Prospect



<p><img width="189" height="137" src="http://www.totango.com/blog/wp-content/uploads/2011/11/iStock_000016807150XSmall.jpg" class="attachment-224x137 wp-post-image" alt="Target the right prospects" /></p><p>Anthony Iannarino’s sales blog on “<a title="Anthony Iannarino Post" href="http://thesalesblog.com/2011/10/all-opportunities-aren%E2%80%99t-created-equal/" target="_blank">All Opportunities Aren’t Created Equal</a>” got me thinking about prioritizing your