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Totango Recognized for Revenue Performance Excellence

REVVIES_finalist

Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo!

We are super excited! See an excerpt from and link to the announcement below. Also remember to check out our session at the upcoming Marketo User Summit. I am very excited to be presenting on lifecycle marketing together with Jeff Wiss, VP Demand Generation from our friends at Zendesk!

Our session will be on May 24th at 11:20 AM in Imperial A of the Hilton San Francisco Union Square. Register here.

Here are the details on our session:

Three Steps to Accelerate Revenues from Existing Customers

Customers are using Marketo’s technology for much more than closing new deals. They are also using it to nurture their current customer base to score and nurture clients for upsell opportunities and renewals. Find out their secrets for success in turning the customer lifecycle into a revenue machine. Dominique Levin, CMO at Totango will present a three-step program to revenue acceleration using existing customer marketing.  In addition, Jeff Wiss, Vice President Demand Generation from Zendesk will present mind-blowing customer marketing campaigns that are boosting revenues for Zendesk.

Here is the excerpt from our press release:

Marketo Announces Finalists for 2012 Revenue Performance Management (RPM) Excellence Awards

“Revvies” Recognize Outstanding Achievement, Leadership in Companies Leveraging Innovation to Accelerate Revenue Growth

San Mateo, CA – April 25, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the finalists for its second annual Revenue Performance Excellence Awards. The “Revvies” recognize and celebrate customers and partners that are using Marketo’s marketing automation and sales effectiveness solutions to push outside the boundaries and away from their competition.

Adding six new awards this year, Marketo will honor 11 organizations and individuals that are true thought leaders and innovators in their respective industries.

The finalists for the 2012 Revenue Performance Excellence Awards include:

Most Innovative Integration with Marketo

American Public University Systems, Podio, Totango

“We are thrilled by the tremendous volume of submissions for our second annual Revvie Awards,” said Paul Albright, Marketo’s chief revenue officer. “The finalists are truly game-changing companies with leaders delivering amazing results across marketing and sales. It’s an honor to help provide the dramatic business impact evidenced by the stories submitted. Congratulations to each of the finalists for their achievements in driving revenue growth.”

Finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact and winners will be celebrated on May 24th, 2012 at the 2012 Marketo User Summit.

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Freemium Friday: Roundup of B2B Freemium News

Freemium

I plan to post every Friday on interesting developments and articles on Freemium in B2B land, but we will see how long I actually keep this up :-)

This week is a good week to start as we just signed up to participate in the first-ever Freemium meetup in San Francisco.  Three B2B Freemium gurus will be presenting:

Drew Banks, our host and head of marketing at Prezi, a cloud-based presentation software service that opens up a new world between whiteboards and slides. Drew will speak about Prezi’s rapid growth (1M users/month!) and profitability success with a Freemium business model.

Chad Heinrich a.k.a. “Freemium Fighter”  is the Marketing Consultant for Avira. He has successfully marketed the Freemium business model in a wide variety of technology companies including his current gig at Avira (with 100M+ users), and previously at Dropbox and Box.net.

Todd Wilkinson is the Co-founder & CEO at WordWatch, a cloud-based app for small businesses that manages AdWords, automatically delivering optimal ROI for Google AdWords PPC advertising.

More information on the meetup here.

In B2B Freemium news these two caught my eye:

A Forbes article on Box.net Freemium model: it doesn’t go into much depth, but quotes Box’s initial Freemium conversion at 8% with little sales effort. However also mentions that now Box is hiring up to 200 sales reps: apparently enterprise sales needs a push and a shove even if you are Box.

SAP owned SuccessFactors announced a Freemium version of it’s Jam product (a Salesforce.com Chatter competitor). For now the product is only free to customers, but Dmitri Krakovsky, SuccessFactors VP of global product management, said (when asked if the company is planning to extend the freemium model to non-SuccessFactors customers): “Yes, for sure. We’re always thinking about making it a very broad tool.”