Thoughts from my journey

Google has changed the way composing new messages works in Gmail. Now when clicking compose, Gmail opens a new window layered on top of the inbox instead of switching to another widow as it used to be.

I like it a lot. Now I can write several email messages without the need to switch between browser window. Gmail was always rapidly fast, but with this new behavior it is feels even faster than before.

Gmail also changed the reply button behavior. This is something I don’t really get nor like. It feels confusing an improper, but I’m not sure why it gets me such ‘messy’ feeling.

I’m sure that this rollout of new features is highly monitored by Google Gmail analytics capabilities, and within few days Google will conclude their A/B testing and come up with the winning model for the reply button behavior.

This is yet another proof to the power of single page applications (SPA) in modern web development. Now it’s easier to do with frameworks like Ember.js (which we use and love at Totango), Angular and others.

The Totango team is excited to announce its participating in the Engine Yard’s add-ons program.
Engine Yard is the leading Platform-as-a-Service (PaaS) provider. Totango provides Engine Yard’s clients a way to better monetize their applications by driving customer engagement and boosting conversion, retention and customer lifetime value (Read Press Release).

Once Engine Yard’s customers have developed an application, attention rapidly shifts to monetization. Totango can accelerate revenues for new and existing applications by providing real time visibility into customer behavior and automating personalized sales and marketing campaigns based on these behaviors.

Totango also announce 2 new developer tools:

1. The Appbox.js – which is a free javascript tool to communicate with customers from inside the application. Try it free now!
2. Totango API for iPad and iPhone applications – which is an app that allow you to easily instrument your iPhone and iPad applications with Totango, making it easier than ever to see how users are engaging and interacting with your mobile apps. In addition to iOS, Totango provides integration packages for all common programming languages including, but not limited to PHP, C#, Java, JQuery, Ruby, Javascript and Python.