Using Video to Increase Customer Engagement
It’s becoming increasingly clear that one of the best ways to get and maintain customer engagement is through video. Like all methods, though, there are some best practices that are always good to keep in mind.
April Bixel on via680 notes that video helps you show off your company’s personality and culture. Getting out in front of them is good all on its own, but putting a friendly and memorable face to your name is extra valuable.
Jacco vanderKooij’s webinar on social media for sales points out (amongst many other things) that video makes a good sales tool: you can show videos interspersed with your presentation on your iPad. They offer consistent quality content that can explain a product’s value at the executive level or provide solid customer use cases. Video will generate more trust and offers the sales rep the chance to sit back and watch the reactions of the audience. If you include a link to a video you sent to customers to watch at their own time, make sure to use a tool like Wistia so you can track who has watched your messages.
Video may be more difficult to produce than, say, a blog post (for instance), but the effort is worth it!