Day: April 19, 2012

Introducing the Totango iOS API

iPhone-iPad

We’re pleased to release a new Totango integration package for iOS developers. Now you can easily instrument your iPhone and iPad applications with Totango, making it easier than ever to see how users are engaging and interacting with your mobile apps and answer questions such as:

– Which of my users are using our mobile app on a regular basis
– What are the most common functions used
– What impact does this have on conversion to premium plans or churn

The package is completely open source and is available on github. It takes just a few minutes to get your mobile app instrumented and running. Give it a try!

Product Update: New Application Skin

I Like it - Thumb up

We’re always looking for ways to make Totango simpler to navigate, to ensure the interface doesn’t interfere with the main reason you visit it: being smarter in how you manage customer engagement.

We made a few changes to our applications framework which include:

  • The “Settings” portion of the application are now integrated into the main navigation tree
  • New sub-menus under the dashboard section where you can find your realtime, lifecycle and customer-health dashboards
  • A cleaner page canvas with more whitespace that helps the content stick out

Login and check it out. We hope you like it!

What is the Connection between Lifecycle Marketing and Automated Nurturing?

Robot and a Human Hand

Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately.

Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads (SQL) by themselves – this phase can’t be automated and requires human interaction.

I agree with Fergus about the necessity of an additional role which businesses should consider. This role should help submitting qualified leads for the sales team. Mark Roberge, VP Sales at Hubspot has also talked about this by distinguishing the Hunter’s job from the Farmers.

I also talked in the past about the necessity of the Customer Success role in the SaaS industry new generation model.

But how would this function know which leads are qualified for their sales team? Well, Marketo is offering their scoring system, which based on user behavior on your website, which is a really efficient tool!
However, how would you know what leads are doing inside your APP?
For example, would you react differently if a new signup of yours signed up once and didn’t invite new users for your service rather than a user who logged in 3 times and invite 2 of his colleagues? Of course you would! You would like to invest more on the second user which reflects a higher level of engagement, won’t you?

And what if several users have entered one of your most important pages which suppose to lead for a sale and then signed out and never go back? you would probably want to look at that page again and figure out conversion issues, right?

This is why Totango service also offer the engagement score that would show you in-app engagement involvement.

But why compromise on one of the solutions – why not use them both?

This is why Totango and Marketo have joined forces and now Totango is also offering integration with Marketo’s services – this is how you could both know what’s happening in your application, get analysis on wha’t going on your app and then use Marketo strong nurturing tool to send your users exactly what they need to know by the stage they’re stuck on or need help with – the perfect match – Totango’s Lifecycle Marketing with Marketo’s automated nurturing – can you afford not to have it?