What’s the morale from “Hatching Twitter”?

I’m not sure if I like or hate the story of Twitter. For the past few days I’m reading “Hatching Twitter” by Nick Bilton. The story is amazing, it’s like a soap opera written by the best screen writer.

There are lessons to be learned by Entrepreneurs, by friends and by business people. It’s enjoyable to read although in many cases it makes my stomach ache…

The main theme that comes across – you can’t do successful (and failing in case of Odeo) startup with friends, you’ll end up with no friends.

Read it, let me know what you think?

 

 

The Click Sound

I heard this click sound this week. I remember this sound back from my architecture days. It is this feeling when everything falls into place and you simply ‘know’ you got this right.

I have the exact same strong feeling that we nailed it. It may be correlated to this blog post by David Skok, or the number of growing customers by the day and their feedback, but it’s a combination of many data pieces together.

It’s not that we have completed our mission, we’re far from it! It’s that I simply clearly see what we need to do and in which order – I have the blueprint in front of my eyes.

Recruitment in the future is like sex only losers will have to pay

The phrase in the title is not original, I admit. (The original discussion is about the future of internet marketing and advertising, see here)

Hiring great people and building great teams is not trivial. However, there is one very simple rule I follow about hiring  great talents: good people like to work with good people!

Also, talented people are looking for specific jobs, It is not just about the benefits, and in many cases it’s not about the benefits at all (although, I think that there should be an upside for all the hard work being put). People are looking for challenges they would like to tackle, either or both product challenges or technical challenges. Many people I like working with are passionate about what they do and consider themselves fortunate to have the opportunity to professionally do what they love, make meaning and grow personally.

Good people don’t look for jobs on a ‘first come first served basis’, they know what they would like to do next and identify a good opportunity when they see it. Usually they put their eyes on specific companies/roles/challenges they’d like to do.

The best sources for great talent are people you’ve worked with before and know already what they are capable of, the second best source for good candidates comes from references by friends and business colleagues. The worst (and most expensive!) source for recruitment is resumes from recruitment agencies (paid resumes). Very similar to web leads and traffic sources – organic is best, paid is worst.

There isn’t a single activity you do to build a pipeline of excellent candidate who will want to work for you. You should continuously spend your energy in helping the people you’d like to work with find you. This includes social networking online and offline. In addition, you should create value by blogging, sharing presentations, organizing working groups, etc. These all help other learn about what you do and how.

When analyzing our team at SaaSPulse (soon to be rebranded), I find:

  • 30% – Had prior working history with
  • 40% – Referred by our friends
  • 30% – Through social activity

Together with Ori Lahav, founder and CTO of Outbrain we came up with term ‘Inbound Recruiting’. It simply works and helps you build great team.

And of course, If you find this the right point in your life to look for new challenges, I’ll be happy to talk!

Lean Startup Israel – New Meetup Group

Hi,

In the past weeks I’ve been busy in setting up a home for the lean startup community in Israel. Many people offered to help and I believe there is a room for the lean startup community in Israel.

For this, we’ve opened a new Meetup group. Please join and to get informed of the lean startup group meetings. We haven’t scheduled the first meeting yet, but it will be schedule for the next couple of weeks within the next few days.

The link for the group is http://www.meetup.com/lean-startup-israel/

Further updates on the lean startup israel group will be available on the Meetup mailing list.

Looking forward to meet you,
Guy