Trial Conversion “The Early Days” – Lean Startup Presentation

Lean Startup Meetup

We’ve held yet another very interesting lean-startup meetup on Thursday to discuss free to paid conversion best practices for cloud applications.
First, please find within the presentation I’ve used. It’s a collection of many ideas we’ve been working on at Totango collected into idea presented by this presentation.

I emphasized during the talk the need to focus on the ‘evaluating’ users – the ones that their actions indicate genuine intent to come up with a buying decision.
Many people still wanted to understand what to do with the other group. The short out of the sleeve answer would be: “It depends ;) ”. Seriously, this question deserves a blog post on it’s own which I’m going to write later this week.

In the mean time, please feel free to enjoy the presentation. You will be able to learn a lot also by starting a ‘free trial’ for the Totango trial conversion product. So here’s the link for that as well.

If you enjoy this content, please be kind and share it with your friend. The links are above and below.

The Click Sound

I heard this click sound this week. I remember this sound back from my architecture days. It is this feeling when everything falls into place and you simply ‘know’ you got this right.

I have the exact same strong feeling that we nailed it. It may be correlated to this blog post by David Skok, or the number of growing customers by the day and their feedback, but it’s a combination of many data pieces together.

It’s not that we have completed our mission, we’re far from it! It’s that I simply clearly see what we need to do and in which order – I have the blueprint in front of my eyes.

Building Minimum Viable Product for B2B

On this week’s meetup of Lean Startup Israel, Oren Raboy had a great presentation on MVP for a product in the B2B space. Oren shared our experience at Totango, while others shared their experiences.

It seems that everyone is struggling with MVP, and the below presentation made front page at SlideShare within few hours.

I’ve enclosed it here, enjoy…


Lean Startup Israel – New Meetup Group

Hi,

In the past weeks I’ve been busy in setting up a home for the lean startup community in Israel. Many people offered to help and I believe there is a room for the lean startup community in Israel.

For this, we’ve opened a new Meetup group. Please join and to get informed of the lean startup group meetings. We haven’t scheduled the first meeting yet, but it will be schedule for the next couple of weeks within the next few days.

The link for the group is http://www.meetup.com/lean-startup-israel/

Further updates on the lean startup israel group will be available on the Meetup mailing list.

Looking forward to meet you,
Guy