Evolving from Document System to Engagement System

aiim Interview

Here is the additional interview promised from the Enterprise 2.0 Conference.
This time Jessie Wilkins, Director System Engagement for aiim speaks about how will the future of the enterprise information management will look like.

As mentioned a lot in this blog, nowadays the customers […]

How NOT to Sell in SaaS and Increase Paid Conversions

Offer Customer Value

So you have a product! you’ve worked so hard on making it the way you want (iteratively of course) and now you want to sell it – so how do you do that? The answer, as strange as it might sound, is that you don’t!

As I wrote in my previous post, two very […]

3 Outright Strategies to Improve SaaS Customer Success

Outright Image

Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting edge businesses with free trial or freemium business models while here. Today I caught up with Laura Messerschmitt, VP Marketing at Outright. Outright helps small businesses […]

3 Ways to do Cohort Analysis on SaaS Churn

Ways to do Cohort Analysis on SaaS Churn

Last week, Jason Cohen wrote a very comprehensive blog on software-as-a-service churn: Deep Dive – Cancellation Rate in SaaS Business Models. I required everybody at Totango to read this blog and recommend that you do the same. Jason looks at […]

Survey Results: Which Metrics are Key to SaaS Executives?

Pie Image

As part of my effort to create the SaaS Executive Dashboard, which helps executives to put together their business metrics for SaaS on a single page and track them, I’ve online surveyed 522 executives at SaaS companies. The survey compiles the list of metrics that matter most to SaaS Executive.

[…]

The SaaS Executive Dashboard

Today, the Totango team is excited to announce a brand new “SaaS Executive Dashboard”.
The Totango SaaS Executive Dashboard is an extension of the Totango online platform which allows SaaS teams to gain full visibility into the level of customer engagement in their business.

The SaaS Executive Dashboard allows SaaS executives to track […]