SaaS Metrics Vision Chart

Infographics Image

How well are SaaS businesses seeing their conversion metrics?

By definition, SaaS companies should be able to see their critical usage metrics clearly and easily – in real time.
However, in practice many companies are experiencing blurry metrics that don’t provide a clear picture for their trial and conversion performance. Use our infographic to […]

The Need To Know for SaaS Businesses

The need to know

In the traditional software market, it has often seemed that the only thing that a vendor felt they really needed to know about a given customer was how to get their signature on the initial contract.  The bulk of the profit to be realized (and the source of the Sales’ commission!) came up-front from the […]

Customer Engagement for a SaaS Land & Expand Strategy

PBWorks

I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share.

As you know, I declared more than once that the customers are kings which means companies should be able to understand their customers behavior and trends […]

What is the Best Sales Model for You?

HubSpot Tip

So how do you know which sales model is best for you – zero touch vs. low touch vs. high touch vs. field?

In his last tip from the Sales 2.0 Convention, Mark Roberge, VP Sales at Hubspot explains that it’s really depends on your buyer, […]

3 Recommendations for Sales Compensation for SaaS

Designing sales compensation for subscription businesses

I am at the Cloud Channel Summit today.

A topic that seems to be coming up over and over again today is the need to come up with innovative sales compensation (commission) models that align with the subscription business model of cloud.

While this is mentioned as an issue, not too many solutions were […]

Using Customer Analytics to Increase Revenues of SaaS Business

Presentation: Using customer analytics to increase saas revenue

This week I was attending the Business of Software Workshop talking about Using Customer Analytics to Increase Revenues of SaaS Businesses.

Using customer analytics to increase saas revenue View more presentations from Guy Nirpaz […]

Customer Engagement is Key for SaaS

Customer Engagement is key for software-as-a-Service business. A recent post by David Skok explains how and why to measure customer engagement. If you are a SaaS executive and haven’t read it yet, read this first.

In this post I’d like to elaborate in what areas customer […]

Tools to Manage a Successful SaaS Business

Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time.

This is often referred to as the ‘sales and marketing machine’ – a […]