How well are SaaS businesses seeing their conversion metrics?
By definition, SaaS companies should be able to see their critical usage metrics clearly and easily – in real time.
However, in practice many companies are experiencing blurry metrics that don’t provide a clear picture for their trial and conversion performance. Use our infographic to [...]
In the traditional software market, it has often seemed that the only thing that a vendor felt they really needed to know about a given customer was how to get their signature on the initial contract. The bulk of the profit to be realized (and the source of the Sales’ commission!) came up-front from the [...]
I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share.
As you know, I declared more than once that the customers are kings which means companies should be able to understand their customers behavior and trends [...]
So how do you know which sales model is best for you – zero touch vs. low touch vs. high touch vs. field?
In his last tip from the Sales 2.0 Convention, Mark Roberge, VP Sales at Hubspot explains that it’s really depends on your buyer, [...]
I am at the Cloud Channel Summit today.
A topic that seems to be coming up over and over again today is the need to come up with innovative sales compensation (commission) models that align with the subscription business model of cloud.
While this is mentioned as an issue, not too many solutions were [...]
Customer Engagement is key for software-as-a-Service business. A recent post by David Skok explains how and why to measure customer engagement. If you are a SaaS executive and haven’t read it yet, read this first.
In this post I’d like to elaborate in what areas customer [...]
Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time.
This is often referred to as the ‘sales and marketing machine’ – a [...]