3 Steps to Lifecycle Marketing Success

SendEmails-Lifecycle

Introduction

Congratulations, as a marketing professional you’ve successfully recruited a qualified customer base: people who audited your product and ultimately chose you above the competition. It’s no small feat, but there’s no time to rest on your laurels – you’re only halfway there.

As your prospects cross the threshold and transform into customers, they continue […]

Successful Lifecycle Marketing through Innovative Marketo & Totango Integration

Marketo Logo

We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers).

Combining the capabilities of Marketo with Totango leads to the automatic customization of content, timing and type of Lifecycle Marketing campaigns targeted at existing customers.

Account nurturing should not stop when a customer buys from you. On […]

The Top 10 Requirements for an Effective Client Lifecycle

Customer LifeCycle

1. Must be a corporate wide initiative – not just a client services initiative.

Without Board and CEO level visibility, buy-in and sponsorship this type of corporate-wide initiative can be challenging to have all key stakeholders involved and invested. Although it is often lead by the client services team, a multi-departmental approach is necessary for […]