3 Steps to Measuring User Engagement with your Web Application

Engagement in Application

Take a step back and you’ll realize user-engagement is the single most important metric in any SaaS business.

In a world where customer evaluate your offering at their own pace, and can cancel their subscription at any time, the best way to maximize your business potential is […]

SaaS Best Practices: Measuring Trial Conversion Rates – Part 1

Defining an active user and setting a baseline

 

Over the next few weeks, Totango will be posting a blog series on best practices for measuring conversion rates of trial usage for Software-as-a-Service (SaaS). Trial conversion is arguably the single most important business metric for SaaS companies since the model is based on two key […]