What is the Connection between Lifecycle Marketing and Automated Nurturing?

Robot and a Human Hand

Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately.

Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads […]

Successful Lifecycle Marketing through Innovative Marketo & Totango Integration

Marketo Logo

We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers).

Combining the capabilities of Marketo with Totango leads to the automatic customization of content, timing and type of Lifecycle Marketing campaigns targeted at existing customers.

Account nurturing should not stop when a customer buys from you. On […]

Tools to Manage a Successful SaaS Business

Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time.

This is often referred to as the ‘sales and marketing machine’ – a […]