Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads […]
We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers).
Combining the capabilities of Marketo with Totango leads to the automatic customization of content, timing and type of Lifecycle Marketing campaigns targeted at existing customers.
Account nurturing should not stop when a customer buys from you. On […]
Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time.
This is often referred to as the ‘sales and marketing machine’ – a […]