Totango Recognized for Revenue Performance Excellence

REVVIES_finalist

Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo!

We are super excited! See an excerpt from and link to the announcement below. Also remember to check out our session at the upcoming Marketo User Summit. I am very excited to be presenting on lifecycle marketing […]

What is the Connection between Lifecycle Marketing and Automated Nurturing?

Robot and a Human Hand

Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately.

Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads […]

3 Steps to Lifecycle Marketing Success

SendEmails-Lifecycle

Introduction

Congratulations, as a marketing professional you’ve successfully recruited a qualified customer base: people who audited your product and ultimately chose you above the competition. It’s no small feat, but there’s no time to rest on your laurels – you’re only halfway there.

As your prospects cross the threshold and transform into customers, they continue […]

Are You Engaging New Trials in Their Evaluation?

Evaluating Trials

We recently published a study that proves through big-data analysis what many people already know:

Users that are actively engaged a few days into their trial are much more likely to convert to paying customers.

4x times more likely, to be exact. (more details)

This is a great signal for SaaS […]

Top 6 Quotes on Software-as-a-Service Sales and Marketing

SaaS University

I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of the only conferences in the United States that focuses on the business side of running Software-as-a-Service and cloud application companies.

These are my six favorite quotes on the sales and marketing of cloud […]

SaaS Metrics Vision Chart

Infographics Image

How well are SaaS businesses seeing their conversion metrics?

By definition, SaaS companies should be able to see their critical usage metrics clearly and easily – in real time.
However, in practice many companies are experiencing blurry metrics that don’t provide a clear picture for their trial and conversion performance. Use our infographic to […]

B2B Sales Predictions for 2012

Computer Mouse Shopping Cart

Lately there is an obvious increasing demand for user friendly cloud based apps and a tendency to prefer low touch and zero touch sales approaches, where there are as little sales involvement as possible.

In my latest article: 8 ways digital will improve b2b sales in 2012, published in <a title="Mashable […]

Customer Engagement for a SaaS Land & Expand Strategy

PBWorks

I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share.

As you know, I declared more than once that the customers are kings which means companies should be able to understand their customers behavior and trends […]