Building Smart Conversion Metrics For Freemium Business Model

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How do you grow from trial to paying users? The freemium business model is popular with many cloud-based companies but depending on company size, the user experience for trial users is different […]

6 Surefire Tips to Retain & Grow Customers

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Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of Zendesk.

In the webinar I gave 3 tips on how we accelerate revenue throughout the customer lifecycle and how […]

6 Steps to Boost Sales with Freemium or Free Trial Model

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Did you notice how business flow has changed in the past years?

Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations. The new generation users are only paying for what they need and that make SaaS […]

Freemium Friday: Roundup of B2B Freemium News

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I plan to post every Friday on interesting developments and articles on Freemium in B2B land, but we will see how long I actually keep this up

This week is a good week to start as we just signed up to participate in the first-ever Freemium meetup in San Francisco.  Three B2B Freemium gurus […]

How Zendesk and CloudBees Increase their User Engagement

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Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing <a title="How […]

Presenting – the SaaS Resource Center

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This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center!

The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current […]

Are You Engaging New Trials in Their Evaluation?

Evaluating Trials

We recently published a study that proves through big-data analysis what many people already know:

Users that are actively engaged a few days into their trial are much more likely to convert to paying customers.

4x times more likely, to be exact. (more details)

This is a great signal for SaaS […]

2 Important SaaS Businesses Studies

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We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million businesses during the trial phase and post purchase phase <a title="2012 SaaS Customer Engagement Benchmark […]

Freemium, Free Trial and Pricing Models in 550 SaaS Companies

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The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this trend the consumerization of B2B sales.

Totango recently conducted a research studying […]