6 Surefire Tips to Retain & Grow Customers

Totango-Zendesk Webinar-Slides Print Screen

Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of Zendesk.

In the webinar I gave 3 tips on how we accelerate revenue throughout the customer lifecycle and how […]

Five Tips to Customer Love

Customer Success

When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more successful due to it and therefore happier. If you think about selling, chances are it won’t going to happen… […]

Your Customers Success is Your Own Success

Tracy Kaufman Cloud9

In today video post, Tracey Kaufman, VP of Customer Experience for Cloud9, speaks about how a business should aspire to its customer’s success in order to become successful itself.

I agree with that saying. Furthermore, I think that if a business is constantly supplying […]

The Top 10 Things We Have Learned about Client Retention

Customer-Satisfaction-iStock_000012753624XSmall

In my last “Top 10″ series for this week, I chose to review another Jeff Bennet’s article: Top 10 Things We Have Learned about Client Retention.

Client retention is a critical component to any organization, especially for <a title="10 Tips for B2B Sales in […]

How NOT to Sell in SaaS and Increase Paid Conversions

Offer Customer Value

So you have a product! you’ve worked so hard on making it the way you want (iteratively of course) and now you want to sell it – so how do you do that? The answer, as strange as it might sound, is that you don’t!

As I wrote in my previous post, two very […]

Customer Engagement is Key for SaaS

Customer Engagement is key for software-as-a-Service business. A recent post by David Skok explains how and why to measure customer engagement. If you are a SaaS executive and haven’t read it yet, read this first.

In this post I’d like to elaborate in what areas customer […]