How Dropbox Increases Their Customer Engagement Rate

Dropbox - Steve Bartel

Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox.

Dropbox no-touch sales model is a very good example to emphasize how important it is to increase customer value using different types of user approach activities (nurturing campaigns, application, etc.)

Those activities, if done correctly, would naturally […]

Tools to Manage a Successful SaaS Business

Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time.

This is often referred to as the ‘sales and marketing machine’ – a […]