Lifecycle Email Marketing: A Primer

EMail Marketing

At first glance, “lifecycle email marketing” looks like three nearly-unrelated words stirred haphazardly together into a lukewarm buzzword hash. But appearances can be deceiving: Chris Sturk at Mequoda has written an excellent series of posts on lifecycle email marketing that give great insight into something we could all stand to be doing more of, and better.

– Lifecycle email marketing is about creating a relationship between you and your recipient through well-timed emails. Sturk outlines seven points during the typical customer lifecycle that would be good times to send an email.

– But what goes in those emails? There are plenty of opportunities to offer rewards to prospects and customers alike for their engagement, but it’s possible to do it wrong. Would you like some tips for email reward campaigns? Who wouldn’t?

– Knowing the lifecycle is great and all, but it would also help to segment your audience, so you can send the right messages to the right people. One useful way to differentiate the crowd is by — you guessed it — engagement.

– Just as there are plenty of ways to slice an onion, there are plenty of ways to write a good email. Sturk caps off the series by offering some good examples.

Lifecycle email marketing: less of a buzzword hash and more of a nourishing strategy stew. If you’re ready to start digging in, and you want some help with the audience side — segmenting your users by engagement, for instance — feel free to get in touch. You know where to find us!

The Future of Customer Success Management: A Look Ahead

Customer Success Managers

We are super excited to be co-hosting an event with Mikael Blaisdell, one of the pioneers of customer success management.
We consistently hear from our customers and prospects that they would like to meet other customer success management professionals so we decided to partner with Mikael and make this happen!
We will start in San Mateo/San Francisco Bay Area on Thursday evening, April 5th in San Mateo, CA from 7-8:30 PM.
The second event will be in the Boston, MA area in May, followed by another in Seattle, WA in July.  Meetings in other cities are being scheduled.
What to expect? We look forward to mingle and discuss what will the future of customer success management look like?  What will drive the customer success manager role to develop and mature?  What do people see as best business practices in Customer Success Management?  As teams and programs mature, what levels will be a part of the progression?
Mikael Blaisdell, Publisher of The HotLine Magazine, will also be presenting a visionary and provocative look at what the future might hold.

The sessions are free, and open to all CSM professionals and SaaS/Cloud company CxO’s.  Advance registration is required, and space will be limited.  To register, please click here or put the following in your browser:  http://forumsf040512.eventbrite.com

The Future of Customer Success Management:  A Look Ahead — SF Bay Area CSM Meetup

Mikael Blaisdell:  The HotLine Magazine

Sponsored by: Totango Inc.

Thursday: April 5th 7-8:30

Auditorium; Keynote Systems Inc.
777 Mariners Island Blvd
San Mateo, CA

Advance registration for this FREE event is required, and space is limited.

Use this link to register: 
 http://forumsf040512.eventbrite.com

Agenda

  • 7:00 Doors open for registered attendees; 
Refreshments & Networking
  • 7:25 Welcome
  • 7:30 – 8:15 Mikael’s Presentation and Q&A
  • 8:15 – 8:30  Totango Customer Engagement Tips

Come have a snack, meet your fellow CSM professionals, and stick around for some customer engagement tips from yours truly.