I was on a super exciting panel at the All About The Cloud conference in San Francisco this week: “the Power of the Customer”.
Here are 3 predictions for the future that were discussed on the panel:
1. All SaaS companies will use predictive customer analytics. Measuring and optimizing customer lifetime value was a big topic. [...]
Do you know how it is that your company gets more and more leads then your sales people can handle but it’s still won’t justify hiring another sales person for your team?
Well, in many cases it’s just the case that your sales people need a “small push” that would help them understand which leads [...]
Talking about Customer Engagement, there are many metrics that could show a user engagement level, i.e. user are considered to be higher engaged if they refer your app to other potential user. Another example would be for returning users – users are more committed to your app if they keep coming back [...]
Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately.
Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads [...]
This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center!
The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current [...]
We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers).
Combining the capabilities of Marketo with Totango leads to the automatic customization of content, timing and type of Lifecycle Marketing campaigns targeted at existing customers.
Account nurturing should not stop when a customer buys from you. On [...]
Another tip from VP sales at Hubspot Mark Roberge at the Sales 2.0 convention re top-of-funnel strategy.
Mark recommends on keeping the top-of-funnel as wide as possible and worry about the filtering and the quality further down at the funnel.
Most companies don’t know what type [...]