4 Tips to Increase B2B SaaS Sales

B2B SaaS companies increasingly rely on inside sales teams to drive growth. The model is often referred to as “Low Touch Sales” and follows this formula:

Use Inbound marketing to drive Internet traffic to the site and […]

SaaS Best Practices: Measuring Trial Conversion Rates – Part 1

Defining an active user and setting a baseline

 

Over the next few weeks, Totango will be posting a blog series on best practices for measuring conversion rates of trial usage for Software-as-a-Service (SaaS). Trial conversion is arguably the single most important business metric for SaaS companies since the model is based on two key […]

Building Enterprise Software Products That Don’t Suck

Aaron Levie, CEO and Founder of Box.net posted this excellent article on TechCrunch. I encourage you all to read it before reading onwards.

Levie describes a major shift in enterprise software towards ‘value to users’ vs. the old ‘perceived value to the CIOs’.

One of the key […]