2 Important SaaS Businesses Studies

SlideShare-SnapShot

We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million businesses during the trial phase and post purchase phase <a title="2012 SaaS Customer Engagement Benchmark […]

SaaS Metrics Vision Chart

Infographics Image

How well are SaaS businesses seeing their conversion metrics?

By definition, SaaS companies should be able to see their critical usage metrics clearly and easily – in real time.
However, in practice many companies are experiencing blurry metrics that don’t provide a clear picture for their trial and conversion performance. Use our infographic to […]

B2B Sales Predictions for 2012

Computer Mouse Shopping Cart

Lately there is an obvious increasing demand for user friendly cloud based apps and a tendency to prefer low touch and zero touch sales approaches, where there are as little sales involvement as possible.

In my latest article: 8 ways digital will improve b2b sales in 2012, published in <a title="Mashable […]

Best of 2011: SaaS Sales Models Tips

Tip - theory into practice

Are you running a B2B sales or inside sales organization?
Do you have a freemium or free trial in your service?
Are you considering a low or zero touch sales model to increase velocity of your sales funnel?

These modern sales models are somewhat evolutionary as the official enterprise sales model is just […]

Best of 2011: SaaS Best Practices and Customer Analytics

Best Practices

SaaS Best Practices and App Vendors

Often I meet with SaaS companies who have a lot of good will but simply don’t know where to start. Even very successful SaaS companies sometimes need some guidance and some tips & tricks to become even more successful as many businesses are accommodating their sales model to comply […]

3 Steps to Measuring User Engagement with your Web Application

Engagement in Application

Take a step back and you’ll realize user-engagement is the single most important metric in any SaaS business.

In a world where customer evaluate your offering at their own pace, and can cancel their subscription at any time, the best way to maximize your business potential is […]

Understand Customer Behavior in Your Trial Period

Tracy Kaufman Cloud9

Today I’m going to share another interview with Tracey Kaufman, VP of Customer Experience at cloud9.

Tracey was watching the Totango demo and then answered some questions about what she thinks of the application from a Customer Experience point of view.

Tracey believes that anyone who has <a title="SaaS Best Practices: […]

Your Customers Success is Your Own Success

Tracy Kaufman Cloud9

In today video post, Tracey Kaufman, VP of Customer Experience for Cloud9, speaks about how a business should aspire to its customer’s success in order to become successful itself.

I agree with that saying. Furthermore, I think that if a business is constantly supplying […]

Is there a Pattern for the Free to Paid User?

Charles Hudson Bionic Panda

This week, I’ve interviewed Charles Hudson, CEO and Co-Founder of Bionic Panda Games about how he uses analytics system to increase free to paid conversion.
Charles indicates that they’re trying to find a pattern of the paying […]