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accelerate revenue Best Practices boost retention Customer Engagement customer lifecycle customer lifetime value Customer Loyalty Customer Retention & Churn free to paid users free trial increase conversion j.d peterson Lifecycle Marketing lifetime value SaaS Marketing User Engagement webinar zendesk

6 Surefire Tips to Retain & Grow Customers

Totango-Zendesk Webinar-Slides Print Screen

Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of Zendesk.

In the webinar I gave 3 tips on how we accelerate revenue throughout the customer lifecycle and how to drive conversion from free to paid users, grow the lifetime value of the existing customers & boost retention!

Zendesk, which is one of Totango customers, is using Totango to find out how people who are trying their product or already existing customers are actually using it and how engaged are they with their product.

J.D. from Zendesk, was covering the other 3 steps, to complete the process of building customers loyally, form the customer-service and support angle.

Here are Totango slides from the webinar – please feel free to share or embed them in your website/blog:

View the Complete Zendesk-Totango Webinar

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accelerate revenue appboxjs Customer Engagement customer lifetime value customer retention Customer Retention & Churn customer success engine yard increase conversion PR

Totango Accelerates Revenues for Engine Yard Customers

Engine Yard Logo

The Totango team is excited to announce its participating in the Engine Yard’s add-ons program.
Engine Yard is the leading Platform-as-a-Service (PaaS) provider. Totango provides Engine Yard’s clients a way to better monetize their applications by driving customer engagement and boosting conversion, retention and customer lifetime value (Read Press Release).

Once Engine Yard’s customers have developed an application, attention rapidly shifts to monetization. Totango can accelerate revenues for new and existing applications by providing real time visibility into customer behavior and automating personalized sales and marketing campaigns based on these behaviors.

Totango also announce 2 new developer tools:

  1. The Appbox.js – which is a free javascript tool to communicate with customers from inside the application. Try it free now!
  2. Totango API for iPad and iPhone applications – which is an app that allow you to easily instrument your iPhone and iPad applications with Totango, making it easier than ever to see how users are engaging and interacting with your mobile apps. In addition to iOS, Totango provides integration packages for all common programming languages including, but not limited to PHP, C#, Java, JQuery, Ruby, Javascript and Python.