Did you notice how business flow has changed in the past years?
Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations. The new generation users are only paying for what they need and that make SaaS companies busy with making their users happy and increase customer success.
In fact, this is why many SaaS companies offer Free Trial period or even a Freemium version of their product and by that they’re actually telling their users – hey, check me out, I don’t mind, my product is worth it and you’ll be happy with it!
So how can those companies succeed in their new sales model?
Well, I’ve wrote a report, which is based on our recent study on freemium, free trial and pricing of 550 SaaS companies, summarizing 6 action steps on how to increase sales using this models.
If you’re a web-based company, you might find this very interesting.
Download report here